Imagine walking into an enormous library, stocked with all of the world’s books. But there is no map and no librarian to be seen. Amazon product research is like a wild ride. It’s more like a goldrush than a stroll through the park. Here, you have to dig in the sands and hope to find that nugget of knowledge that makes you stand out. Fun? Exciting? You bet. But it’s far from easy.
Know what’s trending, not just hot
You’ve probably tried to get on a bandwagon for a trend, only to watch it vanish overnight. This is the nature of trends. What’s hot today may be gone tomorrow. To avoid a short-term trend, you must distinguish between it and an enduring one. It’s possible to score quick wins by riding a temporary popularity surge, but aiming at the long term is the key. Google Trends and Jungle Scout are great tools for this. You can also use Pinterest, TikTok and Reddit.
What is the secret whispering of reviews?
The reviews, both the good and the bad, offer valuable insight. If people are complaining about a charger which breaks in a matter of a few days, you should either avoid that product like the plague or consider a durable alternative. Check out the reviews of your competitors. What do users dislike? This information is the key to creating a better design.
Priced Right
Striking gold doesn’t always mean hiking prices. Nobody wants to spend their money. It’s a little birdie that tells me reasonable prices combined with superior quality can make it a winner. Study your competitors’ pricing structures. Are they priced higher? Perhaps there is a niche for a high quality, but reasonably priced entry.
Fear Not the Niche
You may feel as if you are putting your hand in a mysterious box when you enter a market that is specialized. You don’t really know what you will get. Narrowing down your target audience can reduce competition, and also boost brand loyalty. Start by focusing on something that you love, such as eco-friendly products for pets. Your passion will resonate with other like-minded consumers, making it easy to create a loyal following.
Resonate with your Audience
Imagine getting a greeting card that was sent to someone else. Bummer, right? This is also true. The product you sell, as well as its description, should make it seem like they were specifically created for your customer. You’re not only trying to sell, you also want to establish a connection with them. Consider your listing to be a conversation. Make it relatable, engaging and straight-forward.
Keyword Kung Fu
Slapdash keyword stuffing? Neglecting search engine optimization? Rookie mistakes. The art of wordsmithing is required to navigate the Amazon algorithm. Helium 10 MerchantWords, for example, are the tools you use to paint. Research, brainstorm, and invent. Instead of smothering your title in keywords, sprinkle a few throughout the bullet points and backend keywords.
Visuals that Speak
The power of a picture. The power of a picture. You already know how to use it. A high-quality, clear image can inspire love at first glance or cause a buyer click the back button. Your image should not only show off your product but also highlight its advantages. Make use of lifestyle images. Show your product at work. Don’t just tell the buyer what your product is. Tell them how it feels, and how it fits into their life. Lackluster photos? This is like giving a TED Talk while in the dark.
Track and Tweak
The launch of a new product is just the start. It is important to monitor your product constantly. If your sales are in danger or your reviews are turning negative, it’s time for a tweak. Perhaps it’s a change in the price, the image, or even your keyword strategy. Flexibility, adaptability and flexibility are your best allies. Make changes quickly and use feedback loops. In today’s digital marketplace, e-commerce requires agility.
Community is Currency
It’s not possible to build a brand on your own. Engaging the buyer community can pay off. Answer questions, get feedback, and join forums. Imagine it as creating culture, and not just a base of customers. Harry Potter has taught us one thing: people love to be a part of something. Your tribe will grow if you create a feeling of belonging with your product.
The paths to mastering Amazon’s product research are not identical. It’s a mix of instinct and analytics, art and science. The trick is to keep your ears on the ground, wear your detective hat and put all of your heart into it. You need to keep your ears open, your detective hat on and your heart in it. Strive for continual learning. Gold hunting is fun!